How to Build a Reusable AI Carousel Generator with Claude

Set it up once, use it forever

Most people rebuild their carousel prompt from scratch every time they sit down to create content. That repeated setup is the bottleneck — not the writing itself.

The fix is to store your formatting rules, slide structure, and tone inside a Claude Project once. After that, creating a carousel takes a single line of input. Type a topic. Get a finished 10-slide carousel back.

Hypd uses this same approach for content workflows: build the system once, then let the system do the repeat work.

Create a dedicated Claude Project

Open Claude and navigate to the Projects section. Create a new project and give it a clear, functional name — something like Carousel Creator or Social Content Engine.

This project becomes your permanent carousel engine. Everything you define in the project instructions carries into every conversation you open inside it. You are not starting from zero each time.

• Go to Claude and open Projects
• Create a new project with a clear name
• This project persists — your instructions stay loaded across every session

Add your carousel system prompt to the project instructions

The system prompt is what does the work. Paste it into the project instructions — not into the chat window. Instructions set at the project level apply to every conversation automatically.

Your prompt needs to define five things: the slide structure, the word count per slide, the hook format, the CTA format, and the writing rules. Once those are locked in, Claude applies them consistently across every topic you give it.

• Slide structure: hook, problem, shift, five value slides, recap, CTA
• Word limits: 25 words max per value slide, tight and punchy
• Hook format: bold headline (8 words max) plus a sub-line that builds curiosity
• CTA format: one clear ask with a specific reason to act
• Writing rules: short sentences, reader addressed as 'you', no jargon, specifics over vague claims

A ready-to-use carousel prompt template

Paste the following into your Claude Project instructions. This template produces a full 10-slide carousel plus a caption every time you give it a topic.

promptCopy
You are a social content writer who specializes in carousel posts for Instagram and LinkedIn. Your job is to take any topic and turn it into a fully-written 10-slide carousel that earns saves, shares, and follows. For every topic, use this structure:

Slide 1 — Hook: one bold headline (max 8 words) that stops the scroll, one sub-line (max 15 words) that promises a payoff, and a note on the visual feel.
Slide 2 — Problem: call out the pain point or mistake in 25 words or fewer.
Slide 3 — Shift: reframe the problem and tease the better path in 25 words.
Slides 4–8 — Value: one headline per slide that delivers a tip or step, with one to two supporting sentences (25 words combined).
Slide 9 — Recap: three tight, quotable bullets that summarize the core message.
Slide 10 — CTA: one clear ask with a reason why it matters.

After the slides, write a caption with a hook line, three to four short paragraphs of context, a CTA line, and five to eight hashtags. Write at a simple reading level. No corporate language. Short sentences. Lead every slide with the strongest line.

Generate a carousel from any topic

Once the project is set up, using it is straightforward. Open a new conversation inside the project and type a topic. One line is enough.

Claude returns the complete carousel — all 10 slides written to your structure — plus a ready-to-post caption with hashtags. No reformatting, no rebuilding. Copy, design, post.

• "AI tools for small business owners"
• "How to stop losing leads after the first call"
• "The fastest way to clean up a messy CRM"
• "What most business owners get wrong about automation"

Frequently asked questions

• Does this work for LinkedIn carousels as well as Instagram? Yes. The 10-slide structure and writing rules apply to both platforms. You can add a line to your project instructions specifying the platform, or ask Claude to adapt the output after generation.
• Can I adjust the prompt for my brand voice? Absolutely. Add a tone section to the project instructions that describes how your brand sounds — formal, conversational, industry-specific, humour level. Claude applies those rules to every carousel it writes.
• What happens if I want a different number of slides? Update the slide count in your project instructions. The structure scales — reduce the value slides from five to three for shorter carousels, or add additional sections for longer educational formats.