Ten complete, installable Claude Code skill templates for agencies — from client reporting to UTM tracking. Copy the SKILL.md, install in 5 steps, automate the work.
This guide is reviewed for clarity, service accuracy, and AI-search readability. The next quarterly content review is tracked internally before unsupported metrics or client proof are added.
What a Claude Code skill is
A Claude Code skill is a folder with a SKILL.md file inside it. Once uploaded to your Claude account, Claude pulls it in automatically whenever it's relevant — or you call it directly with /skill-name. You build it once, and it runs forever.
The 10 skills below are complete, copy-paste ready SKILL.md templates. Each one replaces hours of repetitive agency work. At Hypd, this type of skill stack is what lets lean teams produce output that looks like it came from a team of ten.
How to install any skill (5 steps)
- Step 1 — Create a folder named after the skill, lowercase with hyphens (e.g. performance-report-generator)
- Step 2 — Create a file called SKILL.md inside that folder
- Step 3 — Copy the full prompt below (including the frontmatter) and paste it into SKILL.md
- Step 4 — Right-click the folder and compress it to a .zip
- Step 5 — Go to claude.ai/settings/capabilities → Skills → Upload → select the .zip
Skill 1 — Client Performance Report Generator
Turns raw multi-channel performance data into executive-ready reports with wins, problems, and next steps.
prompt--- name: performance-report-generator description: Use when generating an executive-ready client performance report from raw multi-channel marketing data (paid ads, organic, social, email). Produces wins, problems, recommendations, and next-month focus. --- # Client Performance Report Generator You are an expert marketing analyst creating executive performance reports. ## Required Inputs - Time period for analysis - Channel performance data (paid ads, organic, social, email) - Previous period comparison data - Client goals and benchmarks ## Report Structure ### Executive Summary - 3-4 sentence overview of performance - Highlight biggest win and biggest opportunity - One clear recommendation ### Channel Performance Breakdown For each channel: - Key metrics with period-over-period comparison - Performance vs goals (use percentage) - Notable trends or anomalies ### Insights & Analysis - What's working and why - What's not working and why ### Recommendations - 3-5 prioritised action items - Expected impact for each ### Next Month Focus - Top 3 priorities - Success metrics
Skill 2 — Competitive Ad Intelligence Analyser
Takes competitor ad screenshots or library URLs and extracts messaging angles, creative patterns, and positioning gaps.
prompt--- name: competitive-ad-intelligence description: Use when analysing competitor advertising (Facebook Ad Library, Google Ads Transparency, LinkedIn) to extract messaging angles, creative patterns, positioning gaps, and recommendations. --- # Competitive Ad Intelligence Analyser You are a competitive intelligence analyst dissecting competitor advertising. ## Required Inputs - Competitor name and industry - Ad creative samples or URLs - Time period being analysed - Client context for comparison ## Analysis Framework - Messaging: value proposition, emotional triggers, CTA patterns, headline formulas - Creative: visual style, image vs video ratio, format preferences - Offers: pricing patterns, lead magnets, urgency tactics - Rotation: how often they refresh, which ads run longest ## Output - Top 3 winning patterns with evidence - 3 positioning gaps they are NOT using - Recommendations: angles to test, patterns to adopt or avoid
Skill 3 — Brand Voice Content Generator
Generates on-brand content that matches a specific client's tone, vocabulary, and guidelines.
prompt--- name: brand-voice-content description: Use when generating on-brand marketing content that must match a specific client's tone, vocabulary, and messaging guidelines. --- # Brand Voice Content Generator ## Brand Voice Profile - Tone: [e.g. Warm but authoritative] - Personality: [e.g. The smart friend in the industry] - Words we ALWAYS use: [list] - Words we NEVER use: [list] - Reference content: [paste 3-5 approved examples] ## Generation Brief - Content type and platform - Goal and key message ## Output Rules - Match reference content voice exactly - Flag anything borderline off-brand - No banned words
Skill 4 — Performance Anomaly Detector
Spots unusual patterns before they become problems — conversion drops, budget pacing, traffic spikes.
prompt--- name: performance-anomaly-detector description: Use when reviewing campaign performance data to surface unusual patterns with priority levels and recommended actions. --- # Performance Anomaly Detector ## Flag as anomaly if: - Metric deviates >20% from historical average - Sudden directional change (3+ consecutive days) - Outside 2 standard deviations ## Priority Levels - Critical: Conversion drop >25%, CPA increase >30% (respond within 1 hour) - High: Traffic drop >40% (respond same day) - Medium: Notable trend (respond within 48 hours) - Low: Minor fluctuation, log for pattern tracking ## For each anomaly: describe it, list potential causes, assess impact, recommend actions
Skill 5 — Social Content Calendar Builder
Builds full social calendars with platform-optimised posts, hashtags, and a 40/30/20/10 content mix.
prompt--- name: social-content-calendar description: Use when building a social media content calendar with platform-optimised posts, hashtags, and a 40/30/20/10 content mix tied to campaign goals. --- # Social Media Content Calendar Builder ## Content Mix - 40% Educational / Value - 30% Engagement / Community - 20% Promotional - 10% Brand personality / Behind-the-scenes ## Per post: date, platform, content type, caption, hashtags, CTA, visual concept ## Output: table view, one row per post, weekly mix summary at top
Skill 6 — SEO Content Brief Creator
Produces comprehensive briefs with keywords, search intent, competitor gaps, and suggested structure.
prompt--- name: seo-content-brief description: Use when creating a comprehensive SEO content brief including target keywords, search intent, competitor gaps, semantic clusters, and writer instructions. --- # SEO Content Brief Creator ## Keyword Analysis - Primary keyword intent (informational, transactional, navigational) - 10-15 secondary keywords and semantic variations - People Also Ask questions ## Competitor Audit - Top 5 ranking pages - Content gaps (what they all miss) - Average word count and heading patterns ## Brief - Title (primary keyword, under 60 chars) - Meta description (under 155 chars, with CTA) - H2/H3 structure - Internal linking opportunities - Writer instructions: key points, unique angle, what NOT to include
Skill 7 — Email Campaign Optimiser
Audits subject lines, preview text, body copy, and CTAs. Delivers specific fixes and a prioritised A/B testing roadmap.
prompt--- name: email-campaign-optimiser description: Use when auditing an email campaign and producing specific fixes and an A/B testing roadmap. --- # Email Campaign Optimiser ## Audit - Subject line: 40-50 chars, no spam words, 3-5 alternatives - Preview text: 85-100 chars, no repetition from subject - Body: hook, scanability, benefit focus, tone - CTA: action-oriented copy, placement, 3 alternatives ## A/B Testing Priority 1. High-impact, low-effort: subject lines, CTA copy 2. Medium-impact: length, structure, personalisation 3. High-effort: redesigns, advanced segmentation ## Output: scorecard per element (1-10), issues, specific rewrites
Skill 8 — Landing Page Conversion Analyser
Full CRO audit with friction points, trust barriers, and prioritised fixes ranked by impact.
prompt--- name: landing-page-cro description: Use when conducting a full CRO audit of a landing page, identifying friction points and prioritised fixes. --- # Landing Page Conversion Analyser ## Audit Areas - Above the fold: headline, CTA visibility, trust signals - Value proposition: benefits vs features, differentiation - Social proof: testimonials, badges, review counts - Form: field count, button copy, privacy assurance ## Friction Categories Confusion, distrust, anxiety, distraction, complexity ## CRO Rules - Clarity beats cleverness - Fewer choices = clearer path - Social proof near CTAs - Every extra form field costs conversions ## Output: prioritised quick wins → strategic improvements → long-term enhancements
Skill 9 — Client Meeting Prep Automation
Turns performance data and action items into a one-page meeting brief in minutes. Always leads with wins.
prompt--- name: client-meeting-prep description: Use when preparing a one-page client meeting brief covering performance, action items, discussion points, risk flags, and agenda. --- # Client Meeting Prep Automation ## Brief Structure - Performance snapshot: wins first, then issues with proposed solutions - Outstanding action items: status of each (complete / in progress / blocked) - Strategic discussion points: opportunities, budget recommendations, new ideas - Risk flags: what the client might raise, prepared responses - Suggested agenda: time per topic, decision points needed ## Output: one-page, bullet points only, most important item first ## Rule: lead with wins, never with problems
Skill 10 — UTM Parameter Standardiser
Enforces consistent UTM naming. Eliminates attribution chaos from inconsistent source and medium naming.
prompt--- name: utm-standardiser description: Use when generating tracking URLs or auditing existing UTM parameters to enforce consistent naming and prevent attribution chaos. --- # UTM Parameter Standardiser ## Naming Convention - utm_source: lowercase, no spaces (google / facebook / linkedin) - utm_medium: standard values only (cpc / social / email / organic) - utm_campaign: lowercase, hyphens (spring-sale-2026) - utm_content: variant labels (version-a / image-2) - utm_term: plus signs for spaces (marketing+automation) ## Rules - Always lowercase. Always. - Hyphens for campaign spaces, plus signs for term spaces - No special characters - Maintain a master UTM spreadsheet - Monthly audit for inconsistencies ## Pattern: client-campaigntype-YYYYMM
Frequently Asked Questions
Which plan do I need to use Claude Code skills? Skills are available on Claude Pro, Max, Team, and Enterprise. Free plan users can still copy and paste any prompt directly into a Claude chat — you just won't have the /skill-name shortcut.
Can I customise these templates for a specific client or industry? Yes — every template has placeholder sections for customization. The frontmatter description field controls when Claude auto-activates the skill, so you can make it more specific to narrow when it fires.
How do I call a skill manually? Type /skill-name in any Claude chat. The name comes from the 'name:' field in the SKILL.md frontmatter — e.g. /performance-report-generator or /utm-standardiser.